Social Media | Social Media Marketing Online

 Is Important Facebook Marketing ?

Facebook now Coming in at over 1.3 billion users,Facebook is the most popular social media Platform. . Facebook is the ecommerce king when it comes to traffic and sales. Nearly two thirds of all social media visits to Shopify stores come from Facebook while an average of 85% of all orders from social media come from Facebook. Plus, with the recently announced for Facebook, your clients can showcase their products directly on their Facebook Page where they can choose to redirect shoppers to their website for payment, or checkout without leaving the Facebook at all.
To get the most out of Facebook, make sure to supply your clients with great high resolution photos of their products or online store.

   Why Is Important Instagram Marketing ?

A picture says a thousand words. It’s an age old saying that still stands true today. The images your business shares on Instagram will form the opinions most people have about your business. Your customers want to see daily updates from you and behind the scenes views. They want to see inside the personality behind your brand.

Instagram is a high-engagement social media platform that 59% of internet users view. Of these users, most are of the younger demographic who spend most their time connected on social media. Studies have shown that 60% of people who use Instagram say the platform is where they have discovered new products. Instagram Marketing can put your business above competitors in a way that can generate more brand awareness, followers, engagement, and customers.

    Why is Twitter Marketing Important?

Twitter is known for being a platform that is used by celebrities to update the public about their lives, but Twitter is also an amazing platform for businesses to connect with their current and potential clients. Twitter has over 330 million monthly users, providing a large pool of people for businesses to connect with.  
Branding your business is one of the biggest benefits of using Twitter marketing for your business. Constantly putting out updates and content about your business helps define the type of voice your business has. If the content that you are publishing is useful to your targeted audience, it can help build trust within your business. A business that has a greater amount of trust from potential clients increases the likelihood of them to purchase from you.

   Why is Pinterest Marketing Important?

Pinterest is a social network where people can find inspiration and ideas for their interests and hobbies.
Almost every business understands the importance of social media. But many times “social media” only includes  the “big three” Facebook, Twitter, and Instagram. But, as the landscape of the internet changes it is important to change your social media strategy along with it. Pinterest is an important tool to add to your social media strategy for many reasons.
On reason Pinterest can be so important is because it draws millions of users. In fact, Pinterest just surpassed 100 million users, a new milestone for the company. Not only are there plenty of people using this platform, the people using it have purchasing power. According to a study by Pinterest Marketing Developer Partner, 45% of active Pinners have a household income of at least $60,000. Which means not only are there plenty of users to target, these users are likely to be potential customers.

Every idea is represented by a Pin, which is an image that is searched and saved by Pinterest users. Pins can also link back to websites, which is why Pinterest is great for driving traffic and sales.

Pinterest helps brands and businesses:

  • Get more traffic
  • Make more sales
  • Collect market intelligence which helps with future content & product development
  • Raise their brand profile
  • Develop loyal fans and brand advocates – determine exactly who is sharing your content
  • Rank higher on search engines
  • Reduce marketing expenses
  • Have others create content for you – for free…so you don’t have to do all the work (this does not happen in Facebook, Twitter!)
  • Increase your exposure to a wider audience so others can reach out to you about partnerships.

Post a Comment